How to Get Your Music Heard by Millions
Last week, I introduced
the term Viral Music Marketing, whereby
your musical career grows with little effort on your part. Then I
was surfing the net, and I came across a bulletin board on MP3.com
regarding viral marketing. I read through some outstanding marketing
ideas. The prob I had was they were contributing word-of-mouth marketing
advice, not viral marketing. What the contributors did not realize
is that viral marketing requires virtually effort on your part, after
your initial effort..
Let me explain how better how it works. We'll talk in the form of eBooks which are the most common tool used in viral marketing. Typically, the bard compiles a 5-10 page eBook of information on a topic their audience is interested in. On every page, they include the business name, URL, additional contact information, and possibly even a small sales pitch for a product. The topic information is generic but useful, enough so that they author of the eBook encourages other website owners to give it away at their website as a special gift to their customers for free. This continues down the chain. Follow?
Now, the birth of the MP3 and high-speed internet access has given musicians an easy entrance into viral music marketing. Viral marketers use eBooks. We can start with MP3s.
Each MP3 can be encoded with information about the song, your band, and your web address. Pick your best single and use it as a marketing tool. Start by giving it away to your fans. Tell your fans that they can give your MP3s away to people for free...as a gift. Encourage them to post a link on their website. Give them a reason...perhaps a bonus MP3 every month, or a discount on your CD prices. Increase the rate of proliferation of the virus by finding other places to post your MP3. Remember once it's started, it should require no effort on your part.
Lack of Education Will Cost Your Band DearlySubscribe to The Bards Crier to learn how to successfully promote your unsigned band's music. Your musical success depends on it.
ACT NOW, while it is still FREE!
© 2000-2014 Marc Gunn -- Austin, Texas