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The Secret of Minimal Effort Music Marketing

When it comes to music marketing, I love facts. So I'm going to give you some cold hard facts on how my band, the Brobdingnagian Bards has doubled visits to our website this past month with minimal effort.

I know, it sounds like great ad copy, but the truth of the matter is I found some incredible promotional ideas, first, in "Poor Richard's Internet Marketing and Promotion", and then inspired to action by Rain Music's "How to Promote Your Music Successfully on the Internet".

About a month ago, we began running The Great Celtic Music Giveaway from our website. And during that time have doubled unique visits to our homepage.

In case you don't know what a "unique visit" is. It is a more accurate reflection of how many people are visiting you. Whereas one "hit" means you had one visit, plus, one download for every image on your site, a "unique visit" is one person visiting that particular page.

I don't have the count for unique visits to our contest page, but that's okay, because we are getting hundreds of unique visits to our homepage, meaning...people are looking around. And with 3-5 new signups per day, that's 150 new people per month who are interested in our style of music.

Sure, it's nothing compared to them millions visiting Yahoo. But the Celtic music scene is small and tight. And we are making ourselves known to a growing number of people. And considering I've only promoted the contest in this newsletter and in About.com, I think it is one heck of a start.

So is this something you should consider? Sure. Give it a try. Keep it small to start if you need to. One CD. But promote it BIG! THE GREAT (your style of music) GIVEAWAY. Promote it online. To YOUR audience. That is the key. Don't try to promote it the musician crowd, but the music-lover crowd. People love to win things for free, and you too could pull in hundreds of new fans with minimal effort.


Marc Gunn is an actual working Celtic Geek musician. He was nicknamed “The Celtfather” for his incredible support of indie Celtic music and his award-winning Irish and Celtic Music Podcast. He has helped 1000s of musicians make money with their musical groups through The Bards Crier Music Marketing Tips. Now you can get FREE “how-to” music marketing and promotion advice, plus tips on how to sell more CDs when you subscribe today. Subscribe at www.bardscrier.com!

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