Diehard Fans for Life
Everytime I make a new friend, they seem to come away with marketing ideas.
Today, I got an email from one. Her name is Jen Clower-Brown. She is a fantasy artist and friend who I've worked with on a number of fantasy art projects. She wrote:
Marc,Course, I've been a big proponent of writing personal notes for a long time. For a while, I handled CD orders in house and followed her suggestion. Now, however, CDBaby handles most of our orders. Even there, it's a lot of work to follow-up each order with an email, but let me tell you it's worth it.I just received the cd I ordered of "The Trial of Lancelot" by Heather Dale. I haven't even given it a full listen yet, but already she has made an impression on me. Let me explain...
When I pulled out the packing receipt that was with the cd, she had hand-written a short, personal thank-you to me on the receipt! It says nothing more than "Thanks Jennifer! Enjoy, Heather", but I doubt I'll be tossing out this receipt any time soon. It was just a fantastic gesture.
I realize this may be a bit tedious to keep up with, but it's worth considering for your own cd orders.
Jen Clower-Brown
Fans want to know that they're not just a face in the crowd. Something as simple as "Thanks Jennifer!" is all it takes to make that impact to earn a diehard fan for life. That's not too tough is it? Well, follow my example, I'm gonna go catch up on sending thank you messages to our fans. They've given a part of themselves to us. And they deserve it!
Marc Gunn is an actual working Celtic Geek musician. He was nicknamed “The Celtfather” for his incredible support of indie Celtic music and his award-winning Irish and Celtic Music Podcast. He has helped 1000s of musicians make money with their musical groups through The Bards Crier Music Marketing Tips. Now you can get FREE “how-to” music marketing and promotion advice, plus tips on how to sell more CDs when you subscribe today. Subscribe at www.bardscrier.com!
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