Don’t Lose Web Traffic Through Your EmailI was reading the FolkBiz discussion group today and once again noticed a tragic error that happens to too many musicians. It’s a simple error. One that will ensure you get web traffic and only requires seven simple characters to make it happen: http:// Yup! That’s it. Pretty simple huh? Fact is when you add your URL to your band’s signature you need to add http:// before your domain name. It may not look as cool, but EVERY email program I use requires that simple piece of code in order to activate your URL and make it live.Imagine for a moment. How would you like it if I said, go visit my band’s website at www.brobdingnagianbards.com? That means you must either learn how to spell “brobdingnagian,” OR you will have to copy and paste that URL into a browser. And you will… IF you REALLY want to check something out. But more likely than not, you won’t. I can vouch for that. I’ve seen one folk musician in the FolkBiz group for years. I was about ready to find out more about him. But his URL wasn’t live. So instead, I decided to come complain about it here.
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