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In the Music Business, Sensationalism Sells

Hello Marc, I was wondering if I may pick your brain. I work for a major record label as a marketing rep (so basically, a paid street teamer) and they are holding a contest amongst us reps in regards to creating the most awareness for a certain artist. Aside from sniping like crazy, I really want to do some off the wall campaigns to get attention. Do you have any ideas or links to any articles regarding off the wall guerrilla marketing?? I would really appreciate it.–April

Kinda hard to say without knowing the band and your exact duties, but sensationalism sells. Think out of the box.

Go skim Seth Godin’s Blog. You can also download his free ebook Unleashing the Idea Virus. Also download Bob Baker’s free version of the Guerrilla Music Marketing Handbook.Those two will swamp you with great promo ideas. If you can make it related to a band’s single or image, even better.

My suggestion, get with a couple people and brainstorm. Sit down and try to come up with the most ludicrous idea. Think big. Something you probably could Never achieve. And keep writing the ideas down as they come. Open your mind up so you don’t limit yourself to any single idea.

When you’re done, you’ll have several brilliant marketing ideas that are easily attainable as well as some that may be more attainable than you initially thought. Good luck!


Marc Gunn is an actual working Celtic Geek musician. He was nicknamed “The Celtfather” for his incredible support of indie Celtic music and his award-winning Irish and Celtic Music Podcast. He has helped 1000s of musicians make money with their musical groups through The Bards Crier Music Marketing Ezine. Now you can get FREE “how-to” music marketing and promotion advice, plus tips on how to sell more CDs when you subscribe today. Subscribe atwww.bardscrier.com!

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