The New Rules of Writing Press Releases for Musicians
When I first published The Bards Crier, I sent out a lot of press releases; both for the Crier as well as for my band, the Brobdingnagian Bards.
Well, somewhere on the way I got lazy. I stopped writing them. That made it harder than ever to write them when next I needed to.As a result, I missed out on some big opportunities.
Two weeks ago, I sent out my first press release in probably a year. Oy! The week after writing it and sending it PRWeb.com, I had two radio interviews and three newspaper interviews for my Irish Drinking Songs for Cat Lovers CD.Yeah. I know. That CD is a P.R. bullet which is why I got the media attention. But it got me thinking that I need to get back to writing more press release.
That’s when I ran across David Meerman Scott’s eBook “The New Rules of PR.” When do you write a press release?
The answer? All the time.
Press releases have evolved. They are no longer the static tool sent via fax to specific editors. They can go out to tens of thousands of readers worldwide with the click of a button. Once they are published, they drive traffic to your website.
Course, if you’re like me, you don’t want to write press releases. There’s a solution for that too. Hire someone!
For as little $20 per press release, you can do what I did for my Cat CD and hire someone to write the release for you. Or find an aspiring writer and educate them on the process. They may do it for less. You may need to educate them a wee bit.
Believe me, it is well worth the money to hire a professional writer to get the traffic that will give your band that each push up the music business ladder of success.
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© 2000-2014 Marc Gunn -- Austin, Texas