Making
A Name For Yourself - Genre Newsletters If
you are just starting out promoting your band, if you have no fan base, or if
you just want to attract fans who like your style of music, then start publishing
a Genre Ezine.
Genre ezines are electronic newsletters catering to your style of music. Unlike
band newsletters, they are not limited to your band's music. Instead, they promote
every band that is similiar to your band and your style of music. By promoting
a genre, rather than your band in this style of newsletter, you will attract people
who might be extremely interested in a specific style of music, but aren't interested
in you...yet. And best of all you, you are in control.
I publish the Celtic MP3s Music
Magazine, a free weekly ezine of free Celtic music downloads. In every issue,
I promote two songs from two Celtic bands on MP3.com. I add these songs to my
MP3.com station, entitled "Celtic Muse: Song of the Week". And once
a month, I give away a free Celtic CD to subscribers.
The newsletters is short, sweet and too the point. My list has grown mostly from
Celtic music lovers who are looking for free CDs. They stick around because they
are enjoying the opportunity to hear new, free Celtic music every week.
And
at the bottom of every issue is printed the name, "Brobdingnagian
Bards". Of course, there's a link to our website, and I also provide
a signup form on our Bard homepage with links to my other newsletters. Most of
the time when someone subscribes to one ezine, they'll subscribe to another as
well. Plus, whenever someone first signs up, they can "start hearing great
Celtic music now"...our music of course. The
point is that we are now not only the sponsors of the newsletter, but we define
what is "great Celtic music" for our subscribers. It gives us credibility,
and likewise gives the 'zine credibility if they like our music.
Thanks
to the newsletter, we've seen an increase in sales, and of course, our songs are
always at the top of the MP3.com stations so we get more listens than other bands
on our station. And as an affiliate of MP3.com, I also get paid every time someone
clicks one of my links.
In all, the Genre newsletter is a fantastic, easy-to-manage way of attracting
and marketing to people who like your style of music without bothering them whether
they'd be interested in YOUR style of music or not. Give it a try. You could make
a new fan.
Bard Marc Gunn
of the Brobdingnagian Bards has helped 1000's of musicians make money
with their musical groups through the Bards Crier Music Marketing
and Promotion Ezine and the Texas Musicians' Texas Music Biz Tips.
Now you can get personal advice by visiting http://www.bardscrier.com
for FREE "how-to" music marketing assistance.
No time to visit the site? Subscribe to the BardsCrier.com distributed weekly for Free.
|
Lack of Education Will Cost Your Band Dearly
Subscribe to The Bards Crier to learn how to successfully promote your unsigned band's music. Your musical success depends on it.
ACT NOW, while it is still FREE!
|
