Freewill
- Bards Crier Music Marketing Contest Winner
by Tom Clark
December 3, 2000"Is
this for real?" That was the response I got from Tom Clark of Wisconsin progressive
metal band Freewill. For the past few months, I've been collecting music marketing
tips and offering a free $100 to subscribers to this ezine. Well the contest has
at last ended and I'd like to congratulate Tom for winning the contest. Here's
what Tom has to say about music promotion: "I
am in a band Freewill
It
looks like we will be changing our name, as we've refocused our sound, and have
learned a lot reading newsletters like this one. We are working on material
for a CD. As
Freewill, we never had a live band, so we relied on message boards to spread the
word. We stuck to genre specific boards, and with our type of music,(progressive
metal) that is the best type of promotion. Those fans are fanatic about
"their" music and have a strong desire to get their hands on new stuff
all the time. Being that the progressive scene is still mainly 'underground'
so to speak, most bands of this style are relying on word of mouth and dropping
words on message boards and newsletters, and exchanging links with other bands
and joining web rings. I
have found that their are a lot of cool bands out there who are willing to exchange
information and success tips among each other. Instead of looking at everything
like a competition, at times it is more helpful to join forces and help spread
the word of other bands you like. It usually tends to be reciprocal and
it builds good relations within the community of our genre itself. In
our case, our style has progressed a changed enough to warrant a name change,
and we are currently building a knowledge base and a list of contacts; anyone
who may be helpful to us once we're ready to start spreading the word. There
is just a mass of information available if you are patient enough to find the
good stuff. Most importantly, I think, is to think and act as professionally
as possible at all times. Be polite and courteous, even when others aren't.
Building a good reputation never hurt. If
there is anything else I can do for you let me know. Thanks for the cool
tips and interesting read."
Sincerely,
Tom Clark
Freewil |
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