Music Marketing Tips: Sometimes a Song's Purpose and Story Matters

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Sometimes a Song's Purpose and Story Matters

Sometimes a song's purpose and story matters and is the critical factor to its success. The story could focus on...

· the spark that inspired the song, or
· the reason the writers wrote the song, or
· the details about how it was created, or
· the reason an artist chose to record the song, or
· a group or cause that adopted the song or formed
   because of the song.

If a song's story is powerful enough, it can become virtually critic proof. Some songs have critic proof stories because if a critic writes or says anything bad about the song, he'll look like an idiot. Most people would rather not.

Some songs have flaws, the writers made choices that professional writers would suggest changing.

For example there's a line in "Let there be peace on earth" that goes "family all are we" which isn't conversational, but that didn't stop people from recording and singing it.

Another example, in late 1999 I cowrote a song with Tommy Byrd called "You Rolled On"

Here's the story:

Tommy and I wrote "You Rolled On" in 1999 after being inspired and amazed by how Lance Armstrong recovered from testicular cancer then won his first Tour de France. He went on to win 5 total and is now going for his 6th. "You Rolled On" helped raise funds for the Lance Armstrong Foundation and is dedicated to people fighting cancer and cancer survivors across the world. www.laf.org

Now we want to make people aware of the Lance Armstrong Foundation's Project to raise $5,000,000 by providing people with the yellow LIVESTRONG! Bracelets.
Show your hope! order your LIVESTRONG wrist band today

In fact I'm giving a
free LiveStrong bracelet
to the first 25 people who do the following:

1) Read "You Rolled On"s story on
  http://www.myspace.com/ande
  then

2) Listen to "You Rolled On"
  then

3) Write a comment (not a critique) about it,
  in the "You Rolled On"s comment section on myspace.com/ande
  then

4) send a MySpace message to me with your name and mail address
  provided the envelope goes somewhere within the United States.
  Sorry if you live outside the U.S.

Ande Rasmussen is the Editor and Publisher of Inspirations for Songwriters as well as a lyricist from Martindale Texas. He cowrites with artists, producers and talented songwriters, (melody writers and lyricists) All his songs may be available for artists to perform or record. Please email if you're interested. Ande cowrote "Home Made of Stone" with Nashville Star Runner up john Arthur martinez and Steve Seskin, it debuted on the Billboard Country Charts in February 2004.

--posted by Marc Gunn at Wednesday, July 07, 2004
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here. You must contact individual authors to get their permission to republish their articles.

4 Comments:

appletinichick said...: hey.
this is really touchin. i wuld love to buy a livestrong braclet but there are none left. this is very motivating to young and adult people. even though i have no braclet I SUPPORT YELLOW!!!
Mandy; 11:22 AM
Anonymous said...: id love a livestrong bracelet, but i cant seem to get on to listen to the song on myspace? can you email me at rjc19833@hotmail.com.; 3:40 AM
Jacob said...: i realy liked that song it tocued me in a cool way! i think it was nice for yall to give away those braclets cause i canot find them anywhere they r always none left. thanks! my name is Jacob Martindale my mailing address is 540 fentress road , robbins, north carolina ,zip code is 27325 thanka again!; 8:17 AM
Anonymous said...: I think it's totlly cool how you wrote that song. And it's so nice of you to give out livestrong bracelets.; 10:35 PM