Music Promo Blog: Diehard Fans for Life

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Diehard Fans for Life

Everytime I make a new friend, they seem to come away with marketing ideas.

Today, I got an email from one. Her name is Jen Clower-Brown. She is a fantasy artist and friend who I've worked with on a number of fantasy art projects. She wrote:

Marc,

I just received the cd I ordered of "The Trial of Lancelot" by Heather Dale. I haven't even given it a full listen yet, but already she has made an impression on me. Let me explain...

When I pulled out the packing receipt that was with the cd, she had hand-written a short, personal thank-you to me on the receipt! It says nothing more than "Thanks Jennifer! Enjoy, Heather", but I doubt I'll be tossing out this receipt any time soon. It was just a fantastic gesture.

I realize this may be a bit tedious to keep up with, but it's worth considering for your own cd orders.

Jen Clower-Brown

Course, I've been a big proponent of writing personal notes for a long time. For a while, I handled CD orders in house and followed her suggestion. Now, however, CDBaby handles most of our orders. Even there, it's a lot of work to follow-up each order with an email, but let me tell you it's worth it.

Fans want to know that they're not just a face in the crowd. Something as simple as "Thanks Jennifer!" is all it takes to make that impact to earn a diehard fan for life. That's not too tough is it? Well, follow my example, I'm gonna go catch up on sending thank you messages to our fans. They've given a part of themselves to us. And they deserve it!

--posted by Marc Gunn at Thursday, August 05, 2004
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