Music Promo Blog: Don't Lose Web Traffic Through Your Email

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Don't Lose Web Traffic Through Your Email

I was reading the FolkBiz discussion group today and once again noticed a tragic error that happens to too many musicians.

It's a simple error. One that will ensure you get web traffic and only requires seven simple characters to make it happen:

http://

Yup! That's it. Pretty simple huh?

Fact is when you add your URL to your band's signature you need to add http:// before your domain name. It may not look as cool, but EVERY email program I use requires that simple piece of code in order to activate your URL and make it live.

Imagine for a moment. How would you like it if I said, go visit my band's website at www.brobdingnagianbards.com?

That means you must either learn how to spell "brobdingnagian," OR you will have to copy and paste that URL into a browser. And you will... IF you REALLY want to check something out. But more likely than not, you won't.

I can vouch for that. I've seen one folk musician in the FolkBiz group for years. I was about ready to find out more about him. But his URL wasn't live. So instead, I decided to come complain about it here.

--posted by Marc Gunn at Tuesday, August 17, 2004
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