Music Promo Blog: How to Double Your Fan Mailing List

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How to Double Your Fan Mailing List

Help them to Opt-In. Put a "Subscribe to my newsletter" sign-up form on every page of your website.

Show them all you've got. Add sign up instructions at the bottom of your list for the other lists you own.

Shout it out loud. Submit your newsletter to directories, lists, search engines.

Criss Cross. Swap ads and messages with other newsletters with a similar music market.

Sell them in your Signature. Add a subscribe@bardscrier.com followed by a brief statement about your newsletter to your signature file.

Share the love. Encourage your readers to share your newsletter with their friends.

Give it away. Offer a freebie for signing up. Free MP3s are always enjoyed.

Use the Buddy System. Team up with other bands with similar styles of music and share your list.

Take it to the streets. Invite people you meet to sign up. Have 'em sign up at gigs.

Make it a lifestyle. Get your fans involved. Have them ask their friends or, if they run a business, customers would like to subscribe.

--posted by Marc Gunn at Wednesday, October 06, 2004
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here. You must contact individual authors to get their permission to republish their articles.