Music Promo Blog: In the Music Business, Sensationalism Sells

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In the Music Business, Sensationalism Sells

Hello Marc,
I was wondering if I may pick your brain. I work for a major record label as a marketing rep (so basically, a paid street teamer) and they are holding a contest amongst us reps in regards to creating the most awareness for a certain artist. Aside from sniping like crazy, I really want to do some off the wall campaigns to get attention. Do you have any ideas or links to any articles regarding off the wall guerilla marketing?? I would really appreciate it.
--April

Kinda hard to say without knowing the band and your exact duties, but sensationalism sells. Think out of the box.

Go skim Seth Godin's Blog. You can also download his free ebook Unleashing the Idea Virus. Also download Bob Baker's free version of the Guerrilla Music Marketing Handbook.

Those two will swamp you with great promo ideas. If you can make it related to a band's single or image, even better.

My suggestion, get with a couple people and brainstorm. Sit down and try to come up with the most ludicrous idea. Think big. Something you probably could Never achieve. And keep writing the ideas down as they come. Open your mind up so you don't limit yourself to any single idea.

When you're done, you'll have several brilliant marketing ideas that are easily attainable as well as some that may be more attainable than you initially thought. Good luck!

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com

--posted by Marc Gunn at Tuesday, November 09, 2004
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