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In the Music Business, Sensationalism Sells
Hello Marc,
I was wondering if I may pick your brain. I work for a major record label as a marketing rep (so basically, a paid street teamer) and they are holding a contest amongst us reps in regards to creating the most awareness for a certain artist. Aside from sniping like crazy, I really want to do some off the wall campaigns to get attention. Do you have any ideas or links to any articles regarding off the wall guerilla marketing?? I would really appreciate it.
--April
Kinda hard to say without knowing the band and your exact duties, but sensationalism sells. Think out of the box.
Go skim Seth Godin's Blog. You can also download his free ebook Unleashing the Idea Virus. Also download Bob Baker's free version of the Guerrilla Music Marketing Handbook.
Those two will swamp you with great promo ideas. If you can make it related to a band's single or image, even better.
My suggestion, get with a couple people and brainstorm. Sit down and try to come up with the most ludicrous idea. Think big. Something you probably could Never achieve. And keep writing the ideas down as they come. Open your mind up so you don't limit yourself to any single idea.
When you're done, you'll have several brilliant marketing ideas that are easily attainable as well as some that may be more attainable than you initially thought. Good luck!
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com
--posted by Marc Gunn at Tuesday, November 09, 2004
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
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Band Websites with Flash Hinder Journalist Productivity
Boy, I really detest how some people do websites. Bands are some of the worst. Seems like any band that wants to look "professional" feels they must create a website using pop-ups and flash. Why? Cuz that's what the Majors do?
I tried to go to a friend's website today to find his email address. He's in a band. "Click here if you have a pop-up stopper." Now is that a stupid way to start a website or what?
So I clicked... dreading the outcome... For the next minute the minute flash loaded... A MINUTE!
Meanwhile, I was enjoying some wonderful music by Angelo Branduardi, a wonderful Italian world folk musician. Then "BLLAAAAARRRR." The frickin flash program was trying to play music that was causing problems with the music I was enjoying... All I wanted was an email address, not a headache!
I find it intriguing. Do you really WANT to alienate journalists?
I publish this newsletter and the Celtic MP3s Music Magazine, and I have to steer clear of Flash websites, because they cause problems. I skip them. NO Band is so good that I'm willing to put up with that crap!
Not to mention Flash websites hinder my ability to review the band. You see, when I start researching a band, I go to their website, copy and paste some info about the band, finish my comments, and voila! There is NO copy and pasting available with Flash. Again, you've cut your opportunities for getting decent reviews in half.
I know you want to take advantage of the cool technology available, but technology is useless unless it is used with intelligence. So seriously folks, lay off the Flash websites!
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