Music Promo Blog: Gigs on Tape

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Gigs on Tape

Here's a great music promotion tip reprinted from Daylle's News & Resources, a free music industry newsletter by Daylle Deanna Schwartz, the author of Start & Run Your Own Record Label:

There are several reasons that I advise you to tape every gig you can. You can learn things from listening back to live performances that you may not notice while you perform. Listening to your live performance can help you improve. When you have a good recording, burn it onto CDRs and give them out to fans. Encourage them to burn copies for their friends. It's an inexpensive way to get your music to potential new fans. Artists tell me that if you get a major fan, she may pass the CD out to everyone she knows and you may have a whole school that eventually loves your music. For a lot of music, finding high schoolers can get you lots of support.

Giving away live recordings won't cut sales of your CDs. Fans will want those too. Performance CDs can attract people to your gigs. They give people a good taste of your live energy. You can also have them available for downloading on a special page on your website. If you say the names of people in the audience during a gig, they'll want to pass the recording around to friends even more. This is an inexpensive way of letting people hear your music. Fans will come if it's good.

--posted by Marc Gunn at Wednesday, April 20, 2005
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here. You must contact individual authors to get their permission to republish their articles.