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5 Unique Ways To Get FREE Advertising for Your Band
Getting free advertising is never easy. Here are few simple steps that will help you to stand out.
1. Give Testimonials
When you purchase a CD, music book, or any product or service and it exceeds your expectations e-mail the band/business a testimonial. Tell them in the testimonial the benefits you got from the product or service. Give them permission to publish the testimonial on the web site if they include your sig file at the end.
2. Leave A Message
When you visit a web site with a discussion board leave a message. You could post a question, interesting content or a compliment about their web site. Include your signature file at the end of the message. Some discussion boards let you post your banner ad or text link.
DON'T spam the board. Offer good, solid comments and your effort will be rewarded. That goes for the next unique way too...
3. Sign Guestbooks
When you visit a well designed website leave a compliment on their guest book. You could give them a compliment on their content, ease of navigation, graphics etc. When you post your compliment include your sig file so other people will see it when they sign the guest book.
4. Write A Review
When you visit a website you enjoyed a lot, write a review for the website. Write about the benefits you gain from the site, the website design, interesting online services it offers etc. E-mail the review to the site. Tell them they can publish it on their web site if they include your resource box at the end.
5. Send An E-mail To The Editor
When you read a good article or enjoy a certain e-zine, e-mail a compliment to the editor. Give the editor permission to publish the compliment in their e-zine if they include your signature file at the end. The editor may post it on his or her website.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com
--posted by Marc Gunn at Wednesday, January 26, 2005
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
You must contact individual authors to get their permission to republish their articles.
How Colors Affect Your [Music] Marketing
by Jay Conrad Levinson and Mitch Meyerson
The colors you use in your marketing weapons -- stationery, signs, office decor, brochures, business cards -- play an important role in motivating people. Colors speak loudly and clearly about your business. But they give forth mixed messages. Guerrillas know well the hidden language of color -- and know that colors speak louder than words.
They stimulate emotions, excite, impress, entertain, persuade. They generate negative reactions if you don't understand them. Lasting impressions are made within 90 seconds and color accounts for 60 percent of the acceptance or rejection. So don't select the colors you love. Instead consider their meaning to prospects. Here is what colors mean to people in their emotions and in a business context:
Red evokes aggressiveness, passion, strength, vitality. In business, it is great for accents and boldness, stimulates appetites, is associated with debt.
Pink evokes femininity, innocence, softness, health. In business, be sure you're aware of its feminine implications and associations.
Orange evokes fun, cheeriness, warm exuberance. In business, it's great to highlight information in graphs and on charts evokes positivity, sunshine and cowardice. In business, it appeals to intellectuals and is excellent for accenting things. Too much is unnerving.
Green evokes tranquility, health, freshness. In business, its deep tones convey status and wealth; its pale tones are soothing.
Blue evokes authority, dignity, security, faithfulness. In business, it implies fiscal responsibility and security. Plus it is universally popular.
Yellow is an optimistic color that almost always evokes a positive response. Yellow gets you motivated; it stimulates creative and intellectual energy; it's cheerful and easygoing.
Purple evokes sophistication, spirituality, costliness, royalty and mystery. In business, it's right for upscale and artistic audiences.
Brown evokes utility, earthiness, woodsiness and subtle richness. In business, it signifies less important items in documents.
White evokes purity, truthfulness, being contemporary and refined. In business, it enlivens dark colors and can be refreshing or sterile.
Gray evokes somberness, authority, practicality and a corporate mentality. In business, it is always right for conservative audiences.
Black evokes seriousness, distinctiveness, boldness and being classic. In business, it creates drama and is often a fine background color.
Spend some time this week looking at your own marketing materials and see if there are any changes you want to make to your color scheme.
Mitch Meyerson is a consultant, author, coach and the CEO of Guerrilla Marketing Coach. Recently he authored the upcoming book, Online Marketing Superstars: Inside Secrets of The Most Successful eMarketers of Our Time. For more information and to
sign up for his strategy-packed ezine, please visit:
www.gmarketingcoach.com.
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