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Cats Know Good Music Promotion When They Hear It
I've never gotten so much free publicity before!
Two years ago, I came up with a crazy idea for a new CD--"Irish Drinking Songs for Cat Lovers". Say what you will about the idea: maybe I am "psycho" or "drink too much". Maybe the lyrics suck, or this is "the dumbest idea" you've ever heard. You're welcome to your opinion. Meanwhile, I am recording a CD that cat lovers are talking about.
You probably read it before: "when marketing your music, target your message".
But what exactly does that mean?
It means that you should focus your message towards a specific audience. For many bands, your niche is your fan base.
In my case, I have a tiny niche: Do you love cats? Do you like Irish music? That's it. If you're a dog lover, you're probably moaning. If you hate the Irish, you probably think I'm an alcoholic.
Yet there's something about this idea that is brilliant. It inspires a response. People love it or hate it. But it gets a response.
You see, most of the cat lovers I know LOVE cats. They are passionate about them. Most Celtic music fans too are passionate about Celtic music. I've taken those two ideas and created an idea that motivates people to take an interest.
Don't believe me? Check out Fark.com where I got 20,000 visits in one week, Peoplesound, MonkeyFilter, and any number of burgeoning web communities who saw this idea and wrote about it. 95% of the respondents on Fark.com said I was stupid. The other 5% signed up to my newsletter and are telling their cat loving friends about it.
Some of the most hair-brained ideas are the ones that turn into the biggest money makers. I mean, hey, anyone ever heard of Apple Computers? The idea of a personal computer was once laughed at. Now look at them.
I'm not saying my CD will do nearly as well as that giant. My target niche may even be too focused to really make much money from the CD. But when the CD is finally released I'm guaranteed to continue getting some of the best publicity of my musical career.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com
--posted by Marc Gunn at Friday, April 29, 2005
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
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Gigs on Tape
Here's a great music promotion tip reprinted from Daylle's News & Resources, a free music industry newsletter by Daylle Deanna Schwartz, the author of Start & Run Your Own Record Label:
There are several reasons that I advise you to tape every gig you can. You can learn things from listening back to live performances that you may not notice while you perform. Listening to your live performance can help you improve. When you have a good recording, burn it onto CDRs and give them out to fans. Encourage them to burn copies for their friends. It's an inexpensive way to get your music to potential new fans. Artists tell me that if you get a major fan, she may pass the CD out to everyone she knows and you may have a whole school that eventually loves your music. For a lot of music, finding high schoolers can get you lots of support.
Giving away live recordings won't cut sales of your CDs. Fans will want those too. Performance CDs can attract people to your gigs. They give people a good taste of your live energy. You can also have them available for downloading on a special page on your website. If you say the names of people in the audience during a gig, they'll want to pass the recording around to friends even more. This is an inexpensive way of letting people hear your music. Fans will come if it's good.
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