Music Promo Blog: How to Earn Good Will in the Music Business

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How to Earn Good Will in the Music Business

Now that's one way to get someone's attention.

I got an email from Mousie on Myspace. She has an independent website where she reviews bands that she thinks are Must Hear bands. This month, she picked my band, the Brobdingnagian Bards.

What struck me about this was when I went to her DeathSong website I saw a band at the top of the page called Lourds. I immediately thought they were the band that did the review. I went to the Lourds website, listened and liked the songs, and started to write about them when I realized my error. They had nothing to do with the review.

That got me wondering why bands don't write reviews? I started publishing the Celtic MP3s Music Magazine in 2000 and as a result, do a search for 'Celtic music' and you'll find my name and the Brobdingnagian Bards somewhere at the top of the search engines. So why not write band reviews yourself and post them on your website?

Or if you're too lazy to do that, hire someone to write them for you. For as little as $5-15 a pop, you could hire a ghost writer to write the reviews.

All you need do is post the reviews in a blog with a link back to your website. Pick bands that are similar to your own, and you'll earn quality traffic from fans who will probably like your music. Drop the band an email and maybe they'll either return the favor or at least add a link to your review for even more traffic.

Worst case scenario, you send a little good will towards bands that you enjoy. The music business could always use a little more good will. So start writing.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com

--posted by Marc Gunn at Tuesday, May 08, 2007
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