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Why You Want to Surprise the Hell Out of Your Fans
A few days ago, I surprised the Hell out of one of my fans using a cool internet tool called Technorati. This site allows you to see what people are saying about you in their blogs. But why do you want to surprise the Hell out of your fans?
You see, guerrilla music marketing is about getting your music to potential fans aggressively and at low cost. One way to do that is to build a viral buzz around your band such that people talk about you without you having to tell them to talk about you. Great music may do that. But great music combined with a great experience Wget your fans talking.
As a fan myself, my favorite bands are those I know or those that give me a story to tell. My favorite Celtic rock group is Black 47. Why? It's not just because they offer a powerful, unique contribution to the genre. They were like musical legends when I first emailed them to tell them how much I loved their music. But I became a fan and started telling my friends about them when Larry Kirwan, the lead singer of Black 47, emailed me back.
Now, that was exceptional! I was able to connect with the band in a personal way. How many times as a publisher and DJ have I emailed other groups and never received an email from their manager or publicist, let alone one of the band members? However, Larry Kirwan did and this is the zillionth time I've told that story.
The cheapest and most effective way of marketing your music is by not doing it at all. Rather, it's by getting other people to do it for you.
Technorati gives me the opportunity to provide a similiar exceptional experience. I don't spam myspace fans with irrelevant comments about my latest CD or how cool I am. Instead, I use Technorati to tell me where people are already talking about me or listening to my music. I post a comment and nearly every time I do, I give my fans a pleasant surprise. They email me back saying, "Wow! I can't believe you commented in MY blog. I love your music... etc, etc, etc."
That's an experience that they will remember. No longer am I just like every other band... untouchable and impersonal. I'm the guy from the Brobdingnagian Bards that they Talked to, that they Know, that took a personal interest in their life.
So the next time, someone asks for cool Celtic bands, they're gonna say, "Have you heard of the Brobdingnagian Bards?! They're awesome!" Then they'll tell the story of how we met online.
That is viral marketing power. You will earn new fans without any extra work on your part. And as a huge added bonus, you get to make some great new friends and have a fun time doing it. What can be better that than that?
Marc Gunn, Bard of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.comLabels: fan marketing, guerrilla music marketing
--posted by Marc Gunn at Sunday, May 13, 2007
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
You must contact individual authors to get their permission to republish their articles.
How to Surprise the Hell Out of Your Fans
"Holy Crap! You found me!"
That was the latest comment I got when I posted a "thank you" in a fan's Livejournal. She had just finished writing a praise-filled post about how cool my Irish Drinking Songs for Cat Lovers CD was, when I appeared... just two hours after she wrote it!
That's not the first time I have blown away fans by personally responding to a blog that they would never have expected me to respond to. So what's the deal? Am I mind-reader?
Yup! They call me Mind-Reading Marc. Okay, not really. In fact, I found Technorati a long time ago. It allows me to track what people are saying about me and my websites in their blogs.
Any music marketer worth half their weight knows that tracking the results of a campaign are essential to the success of their marketing. Technorati works with blogs or any RSS feed. You enter a word or URL and it scans those feeds. Then it comes back with the results. And it also tells you how long ago they posted the information.
Thanks to this amazing site, I learned that David Meerman Scott posted a thank you to me after finishing his New Rules of Marketing & PR. I learned that Pink Mermaid used the chorus for one of my songs in a list of quotes about forgiveness. And I got a great review and feature by AssociatedContent regarding my latest CD, Irish Drinking Songs: The Cat Lovers Companion.
Of course, I also read how a fan loved my original CD so much that she posted a link to it in her blog and got a HUGE surprise when I commented and said, "thanks!" Guess that is not too bad a tool for helping you to market your music and surprise the hell out of your fans.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.comLabels: fan marketing, music marketing
--posted by Marc Gunn at Friday, May 11, 2007
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
You must contact individual authors to get their permission to republish their articles.
How to Earn Good Will in the Music Business
Now that's one way to get someone's attention.
I got an email from Mousie on Myspace. She has an independent website where she reviews bands that she thinks are Must Hear bands. This month, she picked my band, the Brobdingnagian Bards.
What struck me about this was when I went to her DeathSong website I saw a band at the top of the page called Lourds. I immediately thought they were the band that did the review. I went to the Lourds website, listened and liked the songs, and started to write about them when I realized my error. They had nothing to do with the review.
That got me wondering why bands don't write reviews? I started publishing the Celtic MP3s Music Magazine in 2000 and as a result, do a search for 'Celtic music' and you'll find my name and the Brobdingnagian Bards somewhere at the top of the search engines. So why not write band reviews yourself and post them on your website?
Or if you're too lazy to do that, hire someone to write them for you. For as little as $5-15 a pop, you could hire a ghost writer to write the reviews.
All you need do is post the reviews in a blog with a link back to your website. Pick bands that are similar to your own, and you'll earn quality traffic from fans who will probably like your music. Drop the band an email and maybe they'll either return the favor or at least add a link to your review for even more traffic.
Worst case scenario, you send a little good will towards bands that you enjoy. The music business could always use a little more good will. So start writing.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com
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