Music Marketing Tips: 2007/10

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It Can Happen to You! - Internet Wedding Fraud

I'm miserable right now, and $2500 poorer. My band was the subject of internet fraud.

So rather than totally wallow in my own misery, I want to educate you on how it happened and how You can avoid this same problem. Because Your band may be next.

In September, we go an email for a wedding gig. They found us through our Celtic weddings website. It was a little difficult for Andrew to work out the details with the folks getting "married". But we negotiated payment--$1500. And we would drive to Oklahoma.

We ask for a non-refundable 50% up front. So we waited and contacted and followed up with them to get payment. Finally they sent a check... for $2500. Then they called and told us their accountant sent the wrong amount. Could we send them the back the difference?

Sure, once the check clears. But before that happened. They canceled the wedding. The mother-in-law had a heart attack. They were pissed. They asked if they could have back the non-refundable money. We agreed. And after three days, the check seemed to have cleared. And Andrew sent money back via a Moneygram.

Today, five business days after the initial deposit, the check bounced. A little research revealed this is a typical scam.

So what are the listens to be learned.

Even in this day and age, it can take 7-10 days for a check to clear.
NEVER send money back hastily. If they are that urgent to have their money, then tough luck.
Even YOU can be scammed by something this stupid. So be on your guard. Lean on the side of caution to avoid losing big money.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.com

--posted by Marc Gunn at Monday, October 22, 2007
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here. You must contact individual authors to get their permission to republish their articles.

No-Cost Teleclass with Marc Gunn

I'll be Julie Blake's guest for a one-hour conference call titled "Turbo-Charge Your Music Career with a Guerrilla Marketing Mindset." Should be an hour of power thinking.

That call will take place on Tuesday, Oct. 16, starting at 12 noon Central (CST). That's 1 PM Eastern and 10 AM Pacific. Register for the call here: www.getmusicsuccess.com/GuerrillaMindset.html

Then on Tuesday, Oct. 23, I'll host a "Find Your Riches in Music Niches" teleclass. My guest will be savvy Austin music maverick Marc Gunn (www.marcgunn.com), who is a master of online marketing and finding gold in the strangest musical places. Find out the true story behind his hilarious "Irish Drinking Songs for Cat Lovers" CD.

Joining us will be Shannyn Kelly of the Limeybirds (www.limeybirds.com), who turned a funny musical idea into a lucrative franchise.

This call is part of my Indie Music Marketing Insiders Club teleclass series. You can join us on the live call, but you have to be a member to access the MP3 download of this and all previous teleclasses. Learn more at www.MusicMarketingInsiders.com

Here are the call-in details for Tuesday, Oct. 23:

Starting time: 9 PM Eastern (8 PM Central, 6 PM Pacific)

Dial-in number: 1-218-339-7800 (a Minnesota number)

Access code: (enter this number when prompted) 37251

There's no cost to access the call. Only your regular long distance charges will apply. The number of participants is limited, so call in near the top of the hour to make sure you get in.

Check the www.TheBuzzFactor.com home page for more details and a registration link soon.

--posted by Marc Gunn at Tuesday, October 16, 2007
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here. You must contact individual authors to get their permission to republish their articles.