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How to Surprise the Hell Out of Your Fans
"Holy Crap! You found me!"
That was the latest comment I got when I posted a "thank you" in a fan's Livejournal. She had just finished writing a praise-filled post about how cool my Irish Drinking Songs for Cat Lovers CD was, when I appeared... just two hours after she wrote it!
That's not the first time I have blown away fans by personally responding to a blog that they would never have expected me to respond to. So what's the deal? Am I mind-reader?
Yup! They call me Mind-Reading Marc. Okay, not really. In fact, I found Technorati a long time ago. It allows me to track what people are saying about me and my websites in their blogs.
Any music marketer worth half their weight knows that tracking the results of a campaign are essential to the success of their marketing. Technorati works with blogs or any RSS feed. You enter a word or URL and it scans those feeds. Then it comes back with the results. And it also tells you how long ago they posted the information.
Thanks to this amazing site, I learned that David Meerman Scott posted a thank you to me after finishing his New Rules of Marketing & PR. I learned that Pink Mermaid used the chorus for one of my songs in a list of quotes about forgiveness. And I got a great review and feature by AssociatedContent regarding my latest CD, Irish Drinking Songs: The Cat Lovers Companion.
Of course, I also read how a fan loved my original CD so much that she posted a link to it in her blog and got a HUGE surprise when I commented and said, "thanks!" Guess that is not too bad a tool for helping you to market your music and surprise the hell out of your fans.
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.comLabels: fan marketing, music marketing
--posted by Marc Gunn at Friday, May 11, 2007
Free republishing rights are available to all articles written by Marc Gunn. You can find a complete list of such music marketing articles here.
You must contact individual authors to get their permission to republish their articles.
Attention MySpace Music Spammers
I just saw an email from a music marketer publicizing the latest MySpace spammer. Ye know, this program will post a comment on every MySpace page that meet certain keywords and and have high page rankings. Ooo! Sounds tempting doesn't it?
It is. I can't deny, I've thought about using MySpace spamming programs. But I can't get my head around the idea that it is STILL SPAM! And no one likes spam. You just piss people off.
Like for me, I just closed off all HTML comments in my profile because I was getting 2-3 spammers a day with some stupid promo tool. I'm just sick of it!
Like I said, I understand the temptation, but does it really do any good? If you spam someone, are they really going to buy more music from you? Will they see your advertisement about your upcoming gig and say, "Ooo! I bette go buy that album."
The answer is YES! Rather yes, a few of them will. Maybe one in 10,000 IF You're Lucky! Meanwhile, you piss off the MySpace page owner, and you alienate other people who don't appreciate your spammy message either.
So what's the alternative?
Keep it simple. Keep it personal. Keep it relevant to the webpage you're on. Only then are you truly gonna build up quality relationships that will truly yield good money!
Bard Marc Gunn of the Brobdingnagian Bards has helped 1000's of musicians save and make money with their musical groups through his monthly newsletter, Bards Crier Music Marketing and Promotion Ezine. Now you can get FREE "how-to" music marketing and promotion advice by visiting www.bardscrier.com. No time to visit the site? Subscribe to the Bards Crier Ezine for Free. Just email subscribe@bardscrier.comLabels: music marketing, myspace
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